The Freshly Bakuchiol Well Ageing Serum is a natural and vegan facial serum, specially indicated to prevent and reduce signs of aging such as wrinkles, expression lines, loss of firmness, and spots. Suitable for all skin types, including the most sensitive and reactive ones, this serum is a natural and safe alternative to retinol, promoting cell renewal, improving elasticity, and evening out skin tone without causing irritation or redness.
With an advanced 100% natural formula free from aggressive ingredients, the Freshly Bakuchiol Well Ageing Serum combines a selection of highly effective plant-based actives, offering comprehensive anti-aging action with maximum skin tolerance. The protagonist of this formula is Bakuchiol, a plant-derived ingredient extracted from the Psoralea corylifolia plant, known as the natural alternative to retinol. Bakuchiol stimulates collagen and elastin production, improves skin firmness, smooths wrinkles, and evens out skin tone, all without the side effects associated with traditional retinol. To enhance its effects, the serum includes the Well-Ageing Complex, a natural complex of three botanical extracts (Cistus incanus, rabdosia rubescens, and licorice) that work synergistically to reduce inflammation, attenuate spots, and improve skin brightness and texture. The Smart Vitamin C (3-O-Ethyl Ascorbic Acid) is a stable and effective form of vitamin C that reinforces antioxidant action, promotes natural radiance, and helps combat free radicals and hyperpigmentation. The presence of Vegan Hyaluronic Acid ensures deep and long-lasting hydration, improving skin density and elasticity. The Microalgae Complex acts on wrinkles and sagging with an immediate and progressive lifting effect, while Lingonberry Active, rich in polyphenols, protects the skin from digital pollution and blue light, preventing premature aging. All ingredients are compatible with sensitive and pregnant skin, and the lightweight, quickly absorbed texture makes this serum ideal for daily use, including in nighttime and daytime routines. The formula is free from silicones, sulfates, synthetic perfumes, parabens, and animal-derived ingredients, respecting the skin and the environment.
With continuous use of the Freshly Bakuchiol Well Ageing Serum, the skin becomes visibly firmer, smoother, and more radiant. Wrinkles and expression lines are reduced, skin elasticity and density improve, and skin tone becomes more even. The complexion gains a revitalized and rejuvenated appearance, with signs of aging visibly reduced naturally and without irritations. The antioxidant action strengthens the skin's defense against external aggressions and oxidative stress, promoting healthy and balanced skin in the long term.
Apply daily, in the morning and/or at night, on clean and dry skin. Shake before use and apply 4 to 5 drops on face and neck, gently massaging until fully absorbed. Can be used alone or before the usual moisturizer. During the day, it is recommended to use sunscreen to enhance anti-aging effects and protect the skin from external aggressions.
